Sony Pictures Landmark Turned into Headquarters

In this Sony Pictures mixed reality ad, a classic Parisian fire station is reimagined as the Ghostbusters headquarters to promote the latest film, 'S.O.S Fantômes: La Menace de Glace'. The scene unfolds as the building’s historic façade becomes covered in icy decoration, inspired by the movie's chilling supernatural threat, while the legendary Ecto-1 drives along the cobblestone streets of Paris, equipped with blinking lights and gear that catches the eyes of curious onlookers. With a distinctive use of CGI effects, this Sony Pictures film activation mixed reality ad transforms Parisian architecture and streets into an immersive extension of the Ghostbusters universe, highlighting Sony Pictures’ unique approach to bringing cinematic elements into everyday settings.