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Solid
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This Gillette FOOH ad begins with the iconic statue of Michelangelo's David at the Palais Longchamps subtly coming to life as he lifts a gleaming gold Gillette razor. This moment cleverly highlights the precision and elegance of the GilletteLabs Gold product as the statue goes through a full shave, revealing strategically placed French flag colors in time for the summer sports season. As a perfect blend of fun storytelling and resonant product integration, the augmented reality enhancement is designed for driving national excitement and social engagement during a high-profile sports moment.
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