Gillette Statue Shaving with a Razor
David Shaves at Palais Longchamps
This Gillette FOOH advertisement features Michelangelo's David statue at the Palais Longchamps. The statue subtly comes to life, lifting a gleaming gold Gillette razor.
The ad showcases the GilletteLabs Gold product as the statue performs a full shave. This reveals strategically placed French flag colours, timed for the summer sports season.
The augmented reality enhancement aims to drive national excitement and social engagement during a high-profile sports moment, blending storytelling with product integration.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Eye Studio
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