FOOH Impact Score:
Improvable
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In this Glade cgi video, a colossal spray bottle hovers above the city skyline, gently releasing waves of lavender petals to introduce the brand's signature air freshener. The scene unfolds as Egypt's pyramids and bustling urban parks are enveloped in soft purple hues, turning familiar public spaces into surreal lavender-scented wonderlands where curious onlookers engage with the brand’s scent concept, capturing their reactions on social media. With a captivating use of computer generated graphics, this Glade air freshener cgi video transforms global landmarks into a fresh, relatable spectacle, highlighting Glade’s immersive sensory marketing strategy.