FOOH Impact Score:
Outstanding
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This Glossier mixed reality ad begins with an oversized tube of Balm Dotcom moving down a rooftop conveyor belt above their Brooklyn storefront. This moment cleverly highlights the cult-favorite product’s signature packaging and appeal as the building's second-floor window turns into a transparent production line, revealing animated, jumbo-sized lip balms gliding through a visible factory setup. As a perfect blend of creative storytelling and engaging product integration, the computer generated imagery enhancement is designed for shareable content that draws foot traffic and social media buzz.