Glossier Lip Balm Fell from Store Facade
Glossier Lip Balm Falls From Store
This mixed reality ad for Glossier features an oversized tube of Balm Dotcom. It begins with the product moving down a rooftop conveyor belt above their Brooklyn storefront.
The building's second-floor window transforms into a transparent production line, revealing animated, jumbo-sized lip balms gliding through a visible factory setup. This CGI enhancement is designed to create shareable content, drawing foot traffic and social media buzz.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
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