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Glossier Lip Balm Fell from Store Facade

FOOH Impact Score:

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Credits

Brand: Glossier

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: USA

City: New York City

Effects / Animations: Reveal & Unboxing, Morphing & Transformation, Billboard & Digital Screen

Surroundings: Brooklyn, City

Date posted: December 22, 2024

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Glossier ad or would like to add your work Submit your work!

This Glossier mixed reality ad begins with an oversized tube of Balm Dotcom moving down a rooftop conveyor belt above their Brooklyn storefront. This moment cleverly highlights the cult-favorite product’s signature packaging and appeal as the building's second-floor window turns into a transparent production line, revealing animated, jumbo-sized lip balms gliding through a visible factory setup. As a perfect blend of creative storytelling and engaging product integration, the computer generated imagery enhancement is designed for shareable content that draws foot traffic and social media buzz.

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