Guerlain Column Wrapped in Ribbon

This Guerlain VFX advertising transforms Paris's Place Vendôme into a magical FOOH experience. The iconic Vendôme Column becomes a sparkling perfume bottle wrapped in glittering gold ribbon, while a golden-patterned giraffe and floral-shelled turtle stand majestically above the square.

Floating pink peonies and golden bees—the brand's imperial symbol—dance around illuminated Guerlain gift boxes that surround the column's base. This festive digital fantasy celebrates the luxury house's historic connection to the square, where the column's honeycomb pattern first inspired their legendary Bee Bottle design in 1853.

Using innovative computer-generated graphics, this Guerlain VFX advertising transforms Place Vendôme into a distinctive product showcase.