Guerlain Column Wrapped in Ribbon

Imagine the Vendôme Column transforming into a glimmering perfume bottle wrapped in gold ribbon. That’s the engaging premise of this Guerlain vfx advertising featuring their iconic Bee Bottle. The video unfolds as a magical FOOH experience transforms Paris's Place Vendôme into a Guerlain wonderland where golden animals and delicate flowers hover in the night sky. The iconic Vendôme Column becomes a sparkling perfume bottle wrapped in glittering gold ribbon, while a golden-patterned giraffe and floral-shelled turtle stand majestically above the square. Floating pink peonies and golden bees—the brand's imperial symbol—dance around illuminated Guerlain gift boxes that surround the column's base. This festive digital fantasy celebrates the luxury house's historic connection to the square, where the column's honeycomb pattern first inspired their legendary Bee Bottle design in 1853. Using innovative computer generated graphics, this Guerlain vfx advertising transforms Place Vendôme into an distinctive product showcase.