FOOH Impact Score:
Outstanding
Learn moreThis Jacquemus fake ooh ad begins with a white Bambino leather shoulder bag being transported by a crane across a busy street in South Korea, amongst the city's classic lit signages. This moment cleverly highlights the brand's appreciation for its audience as the ad serves as a thank you to the city of Seoul for hosting a pop-up store while engaging viewers by asking where they would like the next location to be. As a perfect blend of Memorable storytelling and Effective product integration, the CGI effects enhancement is designed for audience interaction and global engagement.
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