Jacquemus Shoulder Bag Crane Installation in South Korea
Bambino Bag Flies Over Seoul
This CGI advertisement features a white Bambino leather shoulder bag being transported by a crane across a busy street in South Korea. The scene is set amongst the city's classic lit signages.
The ad serves as a thank you to Seoul for hosting a Jacquemus pop-up store, engaging viewers by asking where the next location should be. This fake out-of-home (FOOH) campaign combines memorable storytelling with effective product integration, utilising CGI effects for audience interaction and global engagement.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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Artist:Why CGI
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