FOOH Impact Score:
Improvable
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Imagine a historic shopping arcade reshaped by your browser habits. That’s the engaging premise of this Hello Molly vfx advertising featuring an impossibly tall column of pink delivery boxes. The video unfolds as a surreal parade of perfectly stacked Hello Molly packages snakes through the Queen Victoria Building in Sydney, turning heads as it navigates escalators, arches, and corridors with seamless balance. Using impactful CGI effects, this Hello Molly vfx advertising transforms a physical retail landmark into a dynamic product showcase.