Hey Dude Telephone Rings Inside the Terminal
Hey Dude Phone Rings in Grand Central
This Hey Dude faux OOH ad features an oversized, vintage pink rotary phone placed within New York's Grand Central Terminal. The installation captures the attention of passing commuters, inviting them to engage with the Hey Dude brand.
Utilising augmented reality, this visual installation transforms the commuter hub into a relatable spectacle. It blends nostalgic design with direct brand interaction, aiming to create a real-world moment of surprise and interest, consistent with Hey Dude’s goal of immersive, shareable brand experiences.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:The Berry
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