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Honor Basketball Emerges from Smartphone

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Credits

Brand: Honor

VFX: Clytech

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Turkey

City: Istanbul

Effects / Animations: Large Objects, Complex Motion, Reveal & Unboxing

Surrounding: City

Date posted: December 25, 2023

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Imagine a bustling city street turning into a basketball court. That’s the distinctive premise of this Honor CGI campaign featuring the Honor 90 smartphone. The video unfolds as a large digital billboard showcases the device before seamlessly morphing into an interactive basketball hoop, with a virtual ball vividly bouncing off the screen and engaging passersby in a dynamic game. Using augmented reality, this Honor CGI campaign transforms a simple urban display into an insightful product showcase.

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