Honor Basketball Emerges from Smartphone
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a bustling city street turning into a basketball court. That’s the distinctive premise of this Honor CGI campaign featuring the Honor 90 smartphone. The video unfolds as a large digital billboard showcases the device before seamlessly morphing into an interactive basketball hoop, with a virtual ball vividly bouncing off the screen and engaging passersby in a dynamic game. Using augmented reality, this Honor CGI campaign transforms a simple urban display into an insightful product showcase.
