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Huawei Smartwatch Clock Tower

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Credits

Brand: Huawei

Who we think created this: PINK

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: Brazil

City: Sao Paulo

Effects / Animations: Simple Motion, Large Objects, Morphing & Transformation, Billboard & Digital Screen

Surroundings: Sala São Paulo, City

Date posted: October 15, 2024

Source: Instagram

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In this Huawei FOOH ad, a digital marvel reimagines São Paulo's iconic Julio Prestes train station, where a Huawei WATCH GT 5 Series smartwatch bursts through the traditional clock face of the tower. The scene unfolds as the historic building transforms into a futuristic showcase, with additional smartwatches lining its classical facade in a seamless integration of technology and heritage, presented through a 'live' social media broadcast format. With a creative use of CGI effects, this Huawei smartwatch campaign transforms a historical landmark into a fresh, relatable spectacle, highlighting Huawei’s bold fusion of design and innovation.

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