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Impressive
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This IKEA fake out of home ad begins with a striking drone-powered hot air balloon ascending gracefully over the Kuwait City skyline. This moment cleverly highlights IKEA’s ability to merge national identity with immersive experiences as the balloon lights up with the welcoming Arabic phrase 'Ya Hala' and casts colorful illuminations across landmarks in anticipation of Kuwait’s National Day at Al Shaheed Park. As a perfect blend of dynamic storytelling and impactful product integration, the computer generated graphics enhancement is designed for building brand connection through cultural celebration.
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