IKEA Hot Air Balloon Light Show
Ya Hala Illuminates Al Shaheed Park
This IKEA fake out-of-home advertisement features a drone-powered hot air balloon ascending over the Kuwait City skyline. The balloon illuminates with the Arabic phrase 'Ya Hala' and casts colourful lights across landmarks.
This CGI enhancement anticipates Kuwait's National Day at Al Shaheed Park, aiming to build brand connection through cultural celebration. It highlights IKEA's ability to merge national identity with immersive experiences.
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Credits
Brand:
Artist:Astroshot
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