IKEA Beddings Float into the Sky

Pillow Drifts from Blue Building

This fake out-of-home ad features an oversized plush pillow gently drifting upward from behind an IKEA building as daylight fades. This highlights the comfort and serenity of IKEA’s sleep collection.

The scene transitions from a busy daytime retail environment to a tranquil nighttime setting, with cushions, duvets, and elegant lamps floating into the twilight sky. This CGI effects enhancement promotes IKEA's solutions for better sleep.

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FOOH Impact ScoreSolid
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Credits

Brand:IKEA
Artist:Monogrid

Metadata

Work Type: FOOH
Brand Industry:Home & Garden
Country:France
City:Paris
Date posted:September 2, 2024
Source:Instagram