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Solid
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In this IKEA fake ooh ad, brightly colored Mammut chairs and tables float mid-air, tethered by strings behind a moving blue and white tram as it winds through Prague's cobblestone streets and classical Czech architecture. The ad humorously reimagines public transportation as a shopping cart, with children's furniture trailing behind to highlight the brand's affordable and easily accessible design. A captivating execution that masterfully blends charm and creativity with a clever take on product storytelling.
IKEA
IKEA
IKEA
IKEA
IKEA
IKEA
IKEA
IKEA