IKEA Furniture Claw Machine

Imagine a city square transformed into a giant claw machine filled with furniture miniatures. That’s the captivating premise of this IKEA vfx advertising featuring the iconic MAMMUT children's stool as part of a public pricing campaign. The video unfolds as a bright yellow life-sized booth appears on a busy Polish street, inviting passersby to watch a mechanical claw attempt to grab various vibrant home products, all set beneath the brand’s tagline 'Lepiej pomyślany dom' (Better thought-out home). Using innovative computer generated graphics, this IKEA vfx advertising transforms a nostalgic arcade game into a distinctive product showcase.