IKEA Furniture Claw Machine
Yellow Booth Appears on a Polish Street
This CGI advertising video transforms a city square into a giant claw machine filled with miniature furniture. The captivating premise features the iconic MAMMUT children's stool as part of a public pricing campaign for IKEA.
The video depicts a bright yellow, life-sized booth appearing on a busy Polish street. Passersby are invited to watch a mechanical claw attempt to grab various vibrant home products, all set beneath IKEA’s tagline, 'Lepiej pomyślany dom' (Better thought-out home).
Using innovative computer-generated graphics, this IKEA VFX advertising reimagines a nostalgic arcade game into a distinctive product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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