Paramount Pictures Blue Riding on Ferris Wheel
Paramount Pictures 'Imaginary Friends' CGI Ad
This fake out-of-home advertisement features Blue, a fluffy character from the film "Imaginary Friends", appearing atop a Ferris wheel pod. The CGI enhancement shows Blue waving at startled visitors while holding a sign.
The ad promotes the film's May 16th cinema release and reinforces its message that "you need to believe to see". This creative storytelling and product integration aims to promote the theatrical launch of the film.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Sailor Studio