FOOH Impact Score:
Outstanding
Learn moreThis Jacquemus FOOH campaign begins with a breathtaking view of the beautiful beach of Saint-Jean-Cap-Ferrat, where a giant inflatable Jacquemus bag slowly begins to inflate over the water. This moment cleverly highlights the brand's disruptive marketing strategy as the air fills the bag, gradually shaping it into the recognizable design of the iconic Bambino. As a perfect blend of Dynamic storytelling and Innovative product integration, the CGI effects enhancement is designed for creating a striking brand presence in unexpected places.
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