IT Cosmetics Umbrella Opens from Sunscreen Bottle
IT Cosmetics Umbrella in Central Park
This mixed reality advertisement for IT Cosmetics features a colossal Hello Sunshine tube rising above Central Park in New York. The oversized sunscreen bottle anchors itself in the grass, with a large yellow umbrella casting real shade.
The CGI ad visually represents the product’s SPF shield and its innovative 3-in-1 formula. It transforms a familiar urban park into a promotional platform, highlighting the brand's popular sun-protection skincare product through immersive, environmental storytelling.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Eye Studio
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