IT Cosmetics Brushes Colors the Store
IT Cosmetics Brushes Colour Ulta Beauty
This fake out-of-home advertisement for IT Cosmetics at Ulta Beauty features two giant makeup brushes—one pink and one green—sweeping in from opposite sides over the store’s rooftop.
The oversized Glinda and Elphaba-themed brushes, part of the IT Brushes for Ulta x Wicked collection, collide mid-air. This releases a sparkling cascade of cosmetic dust that shimmers downwards, dramatically changing the storefront’s façade, with one side glowing in pink hues and the other glowing green. This augmented reality enhancement highlights the transformative power of the limited-edition collaboration.
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Credits
Brand:
Artist:Eye Studio
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