IT Cosmetics Brushes Colors the Store

This Ulta Beauty fake out of home ad begins with two giant makeup brushes—one pink and one green—sweeping in from opposite sides over the store’s rooftop. This moment cleverly highlights the transformative power of the IT Brushes for Ulta x Wicked collection as the oversized Glinda and Elphaba-themed brushes collide midair, releasing a sparkling cascade of cosmetic dust that shimmers downward and dramatically changes the storefront’s façade, with one side glowing in pink hues and the other glowing green. As a perfect blend of captivating storytelling and effective product integration, the augmented reality enhancement is designed for boosting excitement around the limited-edition collaboration.