IWC Home Cars Loaded with Armchairs
IWC Home: Armchairs on Cars in Berlin
This fake out-of-home ad for IWC Home features branded cars driving through Berlin, each carrying a large white armchair on its roof. This creative concept aims to highlight the brand's commitment to design and comfort.
The video captures the reactions of pedestrians as they encounter these distinctive mobile installations amidst regular city traffic. The effects enhancement was specifically designed to boost brand awareness in anticipation of IWC Home's new location launch.
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FOOH Impact ScoreSolid
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Credits
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Artist:Epilog
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