FOOH Impact Score:
Solid
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This IWC Home fake out of home ad begins with branded cars casually rolling through Berlin, each crowned with a massive white armchair that dominates the roof. This moment cleverly highlights the brand’s dedication to design and comfort as surprised pedestrians encounter these extraordinary mobile icons in the midst of everyday city traffic, blending real-world spontaneity with a furniture-forward concept. As a perfect blend of dynamic storytelling and authentic product integration, the effects enhancement is designed for boosting brand awareness ahead of IWC Home’s anticipated new location launch.