JD Sports Sneaker Stuck on Arc de Triomphe

New Balance Sneaker at Arc de Triomphe

This fake out-of-home ad features a towering New Balance 9060 sneaker digitally appearing inside the Arc de Triomphe in Paris. The colossal shoe disrupts the traditional landmark setting, creating a visual clash between France’s historical architecture and today’s streetwear culture.

The CGI effects enhancement is designed for boosting awareness and sparking conversation across social media, highlighting the brand’s bold and modern identity through innovative storytelling and resonant product integration.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:JD Sports

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:March 11, 2024
Source:Instagram