JD Sports Sneaker Stuck on Arc de Triomphe
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FOOH Impact Score
Solid
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A
B-Tier
C
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This New Balance fake out of home ad begins with a towering 9060 sneaker digitally appearing inside the Arc de Triomphe in Paris. This moment cleverly highlights the brand’s bold and modern identity as the colossal shoe disrupts the traditional landmark setting, creating a visual clash between France’s historical architecture and today’s streetwear culture. As a perfect blend of innovative storytelling and resonant product integration, the CGI effects enhancement is designed for boosting awareness and sparking conversation across social media.
