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Jacquemus Bag Ice Cream Truck at the Boardwalk

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Jacquemus

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Large Objects

Surroundings: Boardwalks, Beaches, Seas, Palm Trees

Date posted: August 1, 2023

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Imagine an ice cream truck designed to resemble a luxury handbag making a stop along the boardwalk. That’s the Distinctive premise of this Jacquemus fake out of home ad featuring a stylish ice cream truck. The video unfolds as a Vespa leads the way, and the uniquely designed Jacquemus truck, resembling the iconic red Bambino bag, arrives at the boardwalk. As it sits in place, a family pauses to admire the creative installation, which announces that the Jacquemus 'ice cream truck' is now open. Using Memorable computer generated imagery, this Jacquemus fake out of home ad transforms a simple boardwalk visit into an Effective product showcase.

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