Johnnie Walker Whisky Bottle Emerges on Building

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FOOH Library

Johnnie Walker Bottle Emerges on Building

This FOOH advertisement features a golden high-rise billboard in Angola, which serves as the canvas for a striking whisky projection. As pedestrians go about their day, the bright yellow surface, bearing the tagline "Keep Walking Angola", transforms before their eyes.

The transformation reveals a 3D bottle of Johnnie Walker Black Label that appears to burst from the flat billboard. It casts a realistic shadow, giving the impression it is breaking through the building itself.

Through the captivating use of computer-generated graphics, this Johnnie Walker whisky installation transforms a cityscape into a bold promotional platform.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Johnnie Walker

Metadata

Format:FOOH
Brand Industry:Food, Beverage & Tobacco
Country:Angola
City:Luanda
Tags: Simple motion, Large objects, Billboard & Digital screen, Morphing & Transformation
Date posted:June 5, 2024
Source:Instagram

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