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Johnnie Walker Whisky Bottle Emerges on Building

FOOH Impact Score:

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Credits

Brand: Johnnie Walker

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Angola

City: Luanda

Effects / Animations: Simple Motion, Large Objects, Billboard & Digital Screen, Morphing & Transformation

Surrounding: City

Date posted: June 5, 2024

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In this Johnnie Walker FOOH ad, a golden high-rise billboard in Angola becomes the canvas for a striking whisky projection as pedestrians go about their day. The scene unfolds as the bright yellow surface bearing the tagline "Keep Walking Angola" transforms before viewers' eyes, revealing a 3D bottle of Johnnie Walker Black Label that appears to burst from the flat billboard, casting a realistic shadow and giving the impression it's breaking through the building itself. With a captivating use of computer generated graphics, this Johnnie Walker whisky installation FOOH ad transforms a cityscape into a bold promotional platform, highlighting Johnnie Walker’s mission to inspire movement and affirm its reputation as Angola’s favorite whisky.

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