FOOH Impact Score:
Solid
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In this JUNG SAEM MOOL CGI campaign, a giant Micro Fitting Mist bottle transforms into a train and glides smoothly across elevated green tracks hovering above a crowded Seoul shopping district. The ad humorously reimagines public transportation as a skincare journey, with the transforming mist bottle delivering hydration while symbolically connecting Olive Young locations across the city. A captivating blend that masterfully combines creativity and brand identity with a memorable twist on skincare.