FOOH Impact Score:
Solid
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In this Jurupinga CGI campaign, a massive bottle of the signature liqueur appears to casually roll through city streets, turning heads and disrupting the everyday with a dynamic twist. The ad humorously reimagines the familiar urban landscape with a spirited product that comes to life, creating a visual story where size and surprise convey connection and joy. A captivating piece that masterfully blends humor and creativity with a memorable twist on brand identity.