FOOH Impact Score:
Outstanding
Learn moreLearnings
- Human interaction is everything - and physical contact is the gold star. Make your FOOH feel tangible to hook viewers in
- Make the first frame count - putting products front and centre here keeps the message clear
- Mute proof your concept - no audio needed, the image says it all
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Imagine walking past a cosmetics store and spotting two men hauling oversized mascara tubes. That’s the Captivating premise of this Benefit Cosmetic CGI video featuring their National Lash Day sale. The video unfolds as the scene takes place in front of a Benefit Cosmetic shop in San Francisco, where two men are seen carrying giant mascaras from inside the store to the outside, promoting a 50% off sale and encouraging buyers to grab their favorite mascaras. Using VFX, this Benefit Cosmetic CGI video transforms the storefront into an Engaging product showcase.
Benefit Cosmetics
Benefit Cosmetics
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e.l.f. cosmetics
Maybelline New York
AMIRI