Kiehl's Serum Turns Cab into Crystal Car
Kiehl's Crystal Cab CGI Ad
This CGI advertisement for Kiehl's features a classic yellow New York taxi. Initially, the cab is parked in front of a Kiehl's storefront located in Hong Kong.
The video showcases the taxi transforming into a transparent, crystal-like version of itself. This visual metaphor highlights the skin-clarifying promise of Kiehl's Clearly Corrective skincare line. Oversized product bottles are positioned above the cab, visually linking the transformation with the brand’s message to 'recover the bright aperture of skin.'
The CGI effects are designed to enhance brand awareness and celebrate Kiehl’s authentic New York heritage, blending storytelling with dynamic product integration.
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FOOH Impact ScoreImpressive
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Credits
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