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Kiehl's Serum Turns Cab into Crystal Car

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FOOH Impact Score

Impressive

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Credits

Brand: Kiehl's

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: China

City: Hong Kong

Effect / Animation: Large Objects

Surrounding: Shopping Venue

Date posted: April 5, 2024

Source: Instagram

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This Kiehl's cgi ad begins with a classic yellow New York taxi parked in front of a Kiehl's storefront in Hong Kong. This moment cleverly highlights the skin-clarifying promise of the Clearly Corrective skincare line as the physical cab appears to transform into a transparent, crystal-like version of itself while oversized product bottles positioned above visually link the transformation with the brand’s message to 'recover the bright aperture of skin.' As a perfect blend of resonant storytelling and dynamic product integration, the CGI effects enhancement is designed for raising brand awareness and celebrating Kiehl’s authentic New York heritage.

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