Kiehl's Pears Fell on the Street
Pears Float at Kiehl's NYC Flagship
This CGI campaign for Kiehl's features lush greenery overtaking the storefront windows of the brand’s flagship New York City store. Digital pears then appear to float around the historic brick building.
This imagery playfully references Kiehl’s 1851 beginnings at ‘Pear Tree Corner’, symbolising the brand’s natural skincare roots and a message of personal growth for the new year.
The computer-generated imagery transforms a city landmark into a resonant spectacle, highlighting Kiehl’s focus on heritage and wellness through immersive storytelling.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Timo Helgert
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