Kiehl's Cleanser Spills Cream on Street
Kiehl's Cleanser Spills on Street
This FOOH campaign features an oversized Kiehl's Ultra Facial Barrier Cleanser tube, dramatically mounted above a Sephora storefront in New York City.
White, foamy cleanser spills from the giant tube, flowing across the bustling urban landscape. This visually transforms the city environment, highlighting the product’s ability to remove everything from makeup to stress.
The augmented reality enhancement was designed to boost awareness during the Sephora Savings Event.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Eye Studio
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