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Outstanding
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This Kiehl's FOOH campaign begins with an oversized Ultra Facial Barrier Cleanser tube dramatically mounted above a Sephora storefront in New York City. This moment cleverly highlights the product’s ability to remove everything from makeup to stress as white, foamy cleanser spills from the giant tube, flowing across the bustling urban landscape and visually transforming the city environment. As a perfect blend of impactful storytelling and distinctive product integration, the augmented reality enhancement is designed for boosting awareness during the Sephora Savings Event.
Kiehl's
IT Cosmetics
Glossier
Sephora +
Farmacy Beauty
Gisou
Kiehl's
Cetaphil
CELSIUS Energy Drink