Kiehl's Statue of Liberty Applies Mask on Face
Statue of Liberty's Skincare Routine
In this Kiehl's fake out-of-home advertisement, the Statue of Liberty is depicted swapping her iconic torch for Kiehl's Rare Earth Deep Pore Cleansing Mask. The monument then humorously engages with a beauty routine, applying the clay mask to her face.
Following the application, she wipes the mask off with a cloth and confidently poses with the product, akin to a modern beauty influencer. This computer-generated imagery campaign transforms a national treasure into a fresh and relatable spectacle, aiming to present Kiehl’s product as universally powerful and refreshingly effective.
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Credits
Brand:
Artist:Eye Studio
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