Kiehl's Facial Cream on Wheels Tips Over

Spills on a Korean Crosswalk

This CGI campaign features two oversized Kiehl's Ultra Facial Cream containers on wheels, speeding side-by-side through bustling Korean city streets. The scene highlights the product's versatility in unexpected situations.

As the speeding skincare duo takes a sharp turn at an intersection, one container dramatically tips over, spilling a collection of Kiehl's moisturisers across a crosswalk. This draws attention to both the classic cream and the new stick balm format.

The CGI effects enhance the dynamic product integration, promoting the Ultra Facial Duo’s on-the-go hydration message through engaging storytelling.

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FOOH Impact ScoreImpressive
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Credits

Brand:Kiehl's
Artist:Moiberlab

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:South Korea
City:Daegu
Date posted:August 9, 2024
Source:Instagram