The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

Kiehl's Facial Cream on Wheels Tips Over

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Impressive

Learn more

Credits

Brand: Kiehl's

VFX: Moiberlab

Metadata

Brand Industry: Beauty & Personal Care

Country: South Korea

City: Daegu

Effects / Animations: Complex Motion, Rigid-Body

Surrounding: City

Date posted: August 9, 2024

FOOH.com is the biggest cgi campaign library. If you are the creator of this Kiehl's ad or would like to add your work Submit your work!

This Kiehl's cgi campaign begins with two oversized Ultra Facial Cream containers zooming side-by-side on wheels through bustling Korean city streets. This moment cleverly highlights the product’s versatility in unexpected situations as the speeding skincare pair takes a sharp turn at an intersection, causing one of the containers to tip dramatically and spill a collection of Kiehl's moisturizers across a crosswalk, drawing attention to both the classic cream and the new stick balm format. As a perfect blend of fun storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting the Ultra Facial Duo’s on-the-go hydration message.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads