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Kiehl's Facial Cream on Wheels Tips Over

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Kiehl's

Who we think created this: Moiberlab

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Metadata

Brand Industry: Beauty & Personal Care

Country: South Korea

City: Daegu

Effects / Animations: Complex Motion, Rigid-Body

Surrounding: City

Date posted: August 9, 2024

Source: Instagram

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This Kiehl's cgi campaign begins with two oversized Ultra Facial Cream containers zooming side-by-side on wheels through bustling Korean city streets. This moment cleverly highlights the product’s versatility in unexpected situations as the speeding skincare pair takes a sharp turn at an intersection, causing one of the containers to tip dramatically and spill a collection of Kiehl's moisturizers across a crosswalk, drawing attention to both the classic cream and the new stick balm format. As a perfect blend of fun storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting the Ultra Facial Duo’s on-the-go hydration message.

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