Kisy Burj Khalifa Turns into Mascara Stacks

In this Kisy Cosmetics FOOH campaign, the dazzling transformation of Dubai’s Burj Khalifa into a towering mascara wand sets the stage for a beauty product reveal. The scene unfolds as the world’s tallest building takes on rosy hues and morphs into a vivid pink mascara tube, while a model poses gracefully in front, magnifying the colossal scale and reinforcing the product's grandeur. With a captivating use of computer generated imagery, this Kisy Cosmetics mascara FOOH campaign transforms urban architecture into a fresh, relatable spectacle, highlighting Kisy’s focus on the return of its legendary mascara and blending beauty with monumental design.