FOOH Impact Score:
Outstanding
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Imagine a city rooftop turning into a stunt ramp for a flying treat. That’s the captivating premise of this KitKat FOOH ad featuring a larger-than-life chocolate bar turned aerial skateboard. The video unfolds as an explosive moment of creativity sees a massive KitKat bar launch into the air, with the performer timing their jump perfectly to ride it mid-flight. The KitKat Chocolatory installation becomes a dynamic launching pad, turning the brand space into a gravity-defying spectacle that brings new energy to the iconic 'Have a break' message. Using engaging VFX, this KitKat FOOH ad transforms a simple promotional setup into an unforgettable product showcase.