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KitKat Man Surfs on Chocolate Bar

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Credits

Brand: KitKat

VFX: Lucas Sena

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Unknown

Effects / Animations: Floating & Flying Objects, Morphing & Transformation, Human Interaction

Surrounding: Cultural Venue

Date posted: August 24, 2024

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Imagine a city rooftop turning into a stunt ramp for a flying treat. That’s the captivating premise of this KitKat FOOH ad featuring a larger-than-life chocolate bar turned aerial skateboard. The video unfolds as an explosive moment of creativity sees a massive KitKat bar launch into the air, with the performer timing their jump perfectly to ride it mid-flight. The KitKat Chocolatory installation becomes a dynamic launching pad, turning the brand space into a gravity-defying spectacle that brings new energy to the iconic 'Have a break' message. Using engaging VFX, this KitKat FOOH ad transforms a simple promotional setup into an unforgettable product showcase.

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