KitKat Chocolate Train on Metro Rail
Monorail Becomes a Chocolate Bar
This KitKat FOOH campaign features a monorail gliding through a cityscape, which is then revealed to be an enormous KitKat bar. The train rolls along elevated tracks, seamlessly integrating into a billboard.
This visual effect makes the train resemble a snapped chocolate bar in motion. The CGI enhancement aims for audience engagement and brand recall, turning routine commutes into memorable, bite-sized breaks.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
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