FOOH Impact Score:
Solid
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In this KitKat and Milo fake out of home ad, a sweeping view of Kuala Lumpur sets the stage as the Menara tower looms high above the bustling cityscape. The scene unfolds as the billboard facade bursts open with lifelike product packaging explosions, revealing cascading streams of KitKat bars and Milo packets that seem to emerge and flow across the structure, transforming the landmark into a playful marketing event. With an engaging use of CGI effects, this KitKat and Milo digital ad activation fake out of home ad transforms a familiar urban skyline into a fresh, relatable spectacle, highlighting the brands’ effort to energize everyday moments with a boost of creativity and flavor.