FOOH Impact Score:
Outstanding
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Imagine a massive crustacean casually strutting through a fashionable Florida neighborhood. That’s the dynamic premise of this La Pata Gorda mixed reality ad featuring the restaurant’s larger-than-life crab mascot. The video unfolds as a giant animated crab, donning a stylish straw hat, strolls down the palm-lined streets of Miami, turning heads as it confidently crosses a bike lane in Coral Gables near luxury cars and smartphone-wielding pedestrians, all while blending seamlessly into the city's tropical surroundings to promote the April 15th grand opening at 232 Miracle Mile. Using captivating computer generated imagery, this La Pata Gorda mixed reality ad transforms the bustling Miami streetscape into an authentic product showcase.