FOOH Impact Score:
Outstanding
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This Lazada fake out of home ad begins with a vending machine stationed in a public square, suddenly coming to life and releasing delivery boxes that are swiftly picked up by drones. This moment cleverly highlights the brand's emphasis on fast and futuristic delivery solutions as surprised onlookers watch drones take off with the packages, simulating real-time dispatch directly from the machine. As a perfect blend of creative storytelling and captivating product integration, the CGI effects enhancement is designed for showcasing Lazada’s innovative approach to online shopping and last-mile delivery.