Le BHV Marais Store Sparkles with Disco Ball

This Le BHV Marais FOOH campaign begins with a neon-lit disco ball spinning above the department store’s iconic entrance, instantly transporting viewers to the vibrant spirit of the 70s. This moment cleverly highlights the nostalgia-driven appeal of the store’s vintage collection as dancers in flared suits groove on a city sidewalk transformed into a retro-styled dance floor, drawing crowds and generating excitement for both in-store and online shoppers. As a perfect blend of captivating storytelling and dynamic product integration, the computer generated imagery enhancement is designed for increasing foot traffic and raising awareness of the special collection.