Lipton Canned Drink Wrapped with Lemons
Lipton Ice Tea: Lemon Cascade in Menton
This FOOH CGI advertisement for Lipton Ice Tea features a massive can appearing to break open over Menton’s coastal promenade. A cascade of vivid lemons spills from the can onto the asphalt.
The ad reimagines the French Riviera, presenting the beverage as an unexpected force of nature that floods the urban space with zest. This distinctive installation blends creativity with a memorable twist on product freshness through CGI effects.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:The Sun Project
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