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Lipton Canned Drink Wrapped with Lemons

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FOOH Impact Score

Solid

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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Lipton Ice Tea

Who we think created this: The Sun Project, Nathan Fabre

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: France

City: Menton

Effects / Animations: Large Objects, Reveal & Unboxing, Avalanche, Rigid-Body

Surrounding: Coastal Zone

Date posted: February 19, 2024

Source: Instagram

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In this Lipton Ice Tea FOOH ad, a captivating scene unfolds as a massive can appears to break open over Menton’s coastal promenade, spilling a cascade of vivid lemons onto the asphalt. The ad humorously reimagines the tranquil French Riviera with a refreshing twist, positioning the beverage as an unexpected force of nature that floods the urban space with zest. A distinctive installation that masterfully blends creativity with a memorable twist on product freshness through CGI effects.

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