FOOH Impact Score:
Solid
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In this Lipton Ice Tea FOOH ad, a captivating scene unfolds as a massive can appears to break open over Menton’s coastal promenade, spilling a cascade of vivid lemons onto the asphalt. The ad humorously reimagines the tranquil French Riviera with a refreshing twist, positioning the beverage as an unexpected force of nature that floods the urban space with zest. A distinctive installation that masterfully blends creativity with a memorable twist on product freshness through CGI effects.