Locals Players Launch Giant Tennis Ball
Dubai Skyline Becomes Tennis Court
In this Locals fake out-of-home ad, two tennis players appear to tower above the Dubai skyline. They swing oversized rackets, slamming a giant tennis ball across the urban horizon as a bustling cityscape blurs into the background.
The surreal match plays out on rooftops and building facades, transforming the city into a colossal court where each serve echoes with energy and scale. This Locals FOOH campaign uses CGI effects to transform everyday architecture into a dynamic arena.
The ad highlights Locals' goal of turning traditional sports into thrilling, shareable moments for modern audiences.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Vertex CGI
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