L'Occitane Pop-Up Store Travels by Cable Car

Rio Cable Car Becomes a Pop-Up

This VFX advertisement for L'Occitane reimagines one of Rio de Janeiro’s iconic cable cars as a distinctive red pop-up store, prominently featuring the L'Occitane au Brésil logo.

The ad humorously transforms the city’s celebrated aerial gondolas into a moving brand experience through computer-generated imagery. This creative concept aligns the L'Occitane brand with Brazilian identity and charm, offering a memorable twist on skincare advertising.

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Credits

Artist:PINK

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Brazil
Date posted:December 6, 2024
Source:Instagram