L'Occitane Pop-Up Store Travels by Cable Car
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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In this L'Occitane vfx advertising, one of Rio de Janeiro’s iconic cable cars transforms into a distinctive red pop-up store featuring the L'Occitane au Brésil logo. The ad humorously reimagines the city’s celebrated aerial gondolas as a moving brand experience, complete with computer generated imagery that aligns the brand with Brazilian identity and charm. A creative concept that masterfully blends humor and creativity with a memorable twist on skincare.
