L'Occitane Pop-Up Store Travels by Cable Car
Rio Cable Car Becomes a Pop-Up
This VFX advertisement for L'Occitane reimagines one of Rio de Janeiro’s iconic cable cars as a distinctive red pop-up store, prominently featuring the L'Occitane au Brésil logo.
The ad humorously transforms the city’s celebrated aerial gondolas into a moving brand experience through computer-generated imagery. This creative concept aligns the L'Occitane brand with Brazilian identity and charm, offering a memorable twist on skincare advertising.
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Credits
Brand:
Artist:PINK