Lumene Face Serum Emerges Between Buildings

In this Lumene FOOH campaign, a shopper taps 'Boost Your Glow' on her phone, introducing the Lumene VALO Nordic-C Glow Boost Essence with a burst of immersive interaction. The scene unfolds as she instantly transforms London's Battersea Power Station into a spectacular augmented reality display, where a giant bottle of the product rises strikingly between the iconic chimneys—its vibrant orange container contrasting vividly against the historic brick structure. With a clear use of augmented reality, this Lumene skincare spot reimagines historical icons into a fresh, relatable spectacle, highlighting Lumene’s expansion into Boots UK and its aim to merge digital engagement with urban moments.