Lumene Facade Unveils Advent Calendar

Imagine the historic SOKOS department store in Helsinki doubling as a stunning beauty advent calendar. That’s the creative premise of this Lumene FOOH ad featuring the brand’s seasonal skincare and cosmetic treasures. The video unfolds as the building’s rooftop hexagonal billboard is transformed into a giant digital advent calendar, each of its 24 numbered compartments opening to reveal radiant Nordic botanicals and beauty products, all set against a flowing display of shimmering aurora borealis. Using computer generated graphics, this Lumene FOOH ad transforms a familiar retail location into an innovative product showcase.