Lumene Facade Unveils Advent Calendar
Santeri Salmi VisualAvailable for work
Lumene Facade Advent Calendar
This Lumene FOOH (fake out-of-home) ad transforms Helsinki's historic SOKOS department store into a stunning beauty advent calendar. The video features the brand’s seasonal skincare and cosmetic treasures.
The building’s rooftop hexagonal billboard is digitally transformed into a giant advent calendar. Each of its 24 numbered compartments opens to reveal radiant Nordic botanicals and beauty products, set against a flowing display of shimmering aurora borealis. This computer-generated ad innovatively showcases Lumene's products at a familiar retail location.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Santeri Salmi
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