FOOH Impact Score:
Impressive
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In this Lumene faux ooh ad, a transformed London street sets the stage as a classic red British phone booth reappears in bright pink, spotlighting Lumene’s CC Cream. The scene unfolds as the iconic booth reveals a giant CC Cream tube nestled inside, surrounded by Nordic wildflowers and scattered products at its base—an expressive nod to Finnish beauty blooming in a UK setting. With a captivating use of computer generated graphics, this Lumene skincare showcase faux ooh ad transforms a piece of British heritage into a fresh, relatable spectacle, highlighting Lumene’s campaign to introduce its 'Supercharged Finish' CC Cream to Lookfantastic’s UK audience.