LYKO Building Displays Cosmetic Cabinet

In this LYKO cgi campaign, a serene courtyard framed by cream-colored buildings comes to life as a colossal cosmetics cabinet appears to swing open from the building’s facade, revealing a curated collection of beauty essentials. The scene unfolds as the once-static architecture transforms, unveiling vibrant pink bottles, glimmering makeup brushes, and elegant perfume flacons neatly arranged inside, while bubbles float outward into the open space, creating a surprising, physical interaction point for bystanders. With a captivating use of computer generated imagery, this LYKO digital beauty showcase reimagines a block of city architecture as a giant vanity cabinet, turning everyday surroundings into a compelling brand experience that showcases LYKO’s online-first approach in an unexpected, real-world setting.