LYKO Tram Gets Carwash Makeover

In this LYKO CGI campaign, a blue city tram makes its approach toward a car wash-inspired installation marked with bold “Milk x LYKO” branding, setting the stage for a transformation centered around beauty products. The scene unfolds as the tram glides through the creatively designed setup in front of LYKO’s flagship store, reemerging adorned in bright pink visuals and promotional graphics, while massive Milk Makeup product replicas tower along the sidewalk, turning heads and capturing attention. With an inventive use of computer generated graphics, this LYKO beauty activation CGI campaign transforms public transport into a surprising beauty experience, spotlighting LYKO’s aim to showcase the dramatic power of their product lineup and reimagine everyday routines.