LYKO Tram Gets Carwash Makeover
ClytechAvailable for work
LYKO Tram Carwash Makeover
This LYKO CGI campaign features a blue city tram approaching a car wash-inspired installation, prominently branded with "Milk x LYKO." The setup is positioned in front of LYKO’s flagship store.
As the tram glides through the installation, it re-emerges adorned in bright pink visuals and promotional graphics. Simultaneously, massive Milk Makeup product replicas are displayed along the sidewalk, drawing attention.
Utilising computer-generated graphics, this LYKO beauty activation transforms public transport into a surprising beauty experience, highlighting LYKO’s product lineup and reimagining everyday routines.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Clytech
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