FOOH Impact Score:
Outstanding
Learn moreThis Benefit Cosmetics CGI campaign begins with a woman talking on the phone and walking toward a giant Benetint bottle standing in the middle of the city center near the iconic Gherkin building and St. Andrew Undershaft church in London’s financial district. This moment cleverly highlights the brand’s playful approach to beauty as the oversized lip tint bottle starts to sprout its liquid, creating hot pink bubbles that float in the air. Benefit Cosmetics makes a play between the classic unstable weather of London with a forecast for splashes of their own product. As a perfect blend of engaging storytelling and dynamic product integration, the CGI enhancement is designed for maximum brand visibility.
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