FOOH Impact Score:
Outstanding
Learn moreLearnings
- Enhance reality to engage - maximise engagement with sky replacements and additional environmental augmentations to make your FOOH pop on feed
- Details make the difference - ensure your FOOH effects the environment around it with shadows, reflections and morphing textures
- Mute proof your concept - no audio needed, the image says it all
- Humanity helps us engage - use extras and actors to pull viewers into your FOOH
fooh.com is the biggest CGI campaign library currently existing. If you are the creator of this creative Benefit Cosmetics ad or you have an example you could not find in our library, contact us through the following form: Submit your work!
This Benefit Cosmetics CGI campaign begins with a woman talking on the phone and walking toward a giant Benetint bottle standing in the middle of the city center near the iconic Gherkin building and St. Andrew Undershaft church in London’s financial district. This moment cleverly highlights the brand’s playful approach to beauty as the oversized lip tint bottle starts to sprout its liquid, creating hot pink bubbles that float in the air. Benefit Cosmetics makes a play between the classic unstable weather of London with a forecast for splashes of their own product. As a perfect blend of engaging storytelling and dynamic product integration, the CGI enhancement is designed for maximum brand visibility.
Benefit Cosmetics
Benefit Cosmetics
Charlotte Tilbury
Charlotte Tilbury
Sephora
Maybelline New York
Dior Beauty
Paula's Choice