FOOH Impact Score:
Solid
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Imagine the Beverly Hills skyline lighting up to celebrate a beauty milestone. That’s the captivating premise of this LYS Beauty mixed reality ad featuring the brand’s third anniversary announcement. The video unfolds as pink heart balloons and confetti explode from the entrance of the pop-up store at 185 North Robertson Boulevard, with vibrant pink banners waving the words 'POP UP COMING SOON' and a floating pink number '3' signaling the celebration, marking LYS’s first-ever physical pop-up experience. Using innovative computer generated graphics, this LYS Beauty mixed reality ad transforms a storefront into an unforgettable product showcase.