LYS Shopping Bag Spills Beauty Products
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brands: Sephora, LYS Beauty
Agency: Studio SDK
Production Company: Studio SDK
VFX: Studio SDK
Creative Director: Saviour Okusenogu
Sound: Saviour Okusenogu
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This Sephora FOOH campaign begins with a black and white striped shopping bag tipping over in front of a store entrance. This moment cleverly highlights the excitement and uncontainable value of Sephora’s Savings Event as LYS Beauty makeup products spill across the mall floor, drawing attention to the overwhelming appeal of the deals. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for promoting awareness and engagement during the sales campaign.
