Macy's Product Balloons March on Street
Crocs Float Between Manhattan Skyscrapers
This Macy's FOOH campaign features a colossal pair of Crocs floating gently between skyscrapers in Manhattan. This sequence of giant, familiar products drifts through the city, framing a re-imagined Thanksgiving parade route with spectacular urban flair.
The CGI enhancement includes soaring LEGO blocks, an enormous wristwatch, and towering makeup bottles. This creative product integration is designed to draw attention to Macy’s Parade of Deals, reinforcing the excitement of its annual celebration.
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Credits
Brand:
Artist:Portal
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tiagao3D
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