Macy's Product Balloons March on Street

This Macy's FOOH campaign begins with a colossal pair of Crocs floating gently between skyscrapers in Manhattan. This moment cleverly highlights the brand’s ability to combine tradition with innovation as a sequence of giant familiar products—including soaring LEGO blocks, an enormous wristwatch, and towering makeup bottles—drift through the city, framing a re-imagined Thanksgiving parade route with spectacular urban flair. As a perfect blend of engaging storytelling and creative product integration, the CGI enhancement is designed for drawing attention to Macy’s Parade of Deals while reinforcing the excitement of its annual celebration.