FOOH Impact Score:
Outstanding
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In this Marc Jacobs faux ooh ad, a serene cobblestone street in New York's SoHo district becomes the stage as an enormous bottle of Daisy Wild perfume emerges between historic brick buildings. The scene unfolds as the pale green fragrance bottle, topped with its signature oversized daisy cap, stands tall while the backdrop of the city melts away into a sweeping field of towering daisies and wildflowers, hinting at an urban escape into nature. With a captivating use of computer generated imagery, this Marc Jacobs fragrance installation faux ooh ad transforms an everyday cityscape into a vibrant threshold to the wild, reflecting Marc Jacobs’s message of nature-inspired transformation through scent.